16 penny nail - 2011 portfolio for Dominique Vial

Design that Makes a Difference
Member’s Project® ’08 invites you to make a positive impact in the world with $2.5 million in funding from American Express. The redesign for this groundbreaking online community site revamps the ID, website, and brand experience to pack a more powerful emotional punch and position Amex as a leader in innovation and philanthropy.

Activities: Strategy, brand exploration, design exploration and interface design, rapid prototyping, focus group, team and client management

Similar client work
• Roots Of Peace, concept, design and build of a site in Flash as a pro bono (2001)
• The American Express Card Center

Inspiration
• Members Project 07 for the brand
• Edward Tufte for display of complex information

Making Branded Content More Meaningful
Widgets are fun, but do they further brand engagement? This project demonstrates how the Turner group can cut through all the hype and position themselves a as a major player in online advertising. By leveraging the right content and weaving the brand into the experience, they create a stronger widget experience that deepens the relationship with the customer.

Activities: Overall strategy and concepting of a full portfolio of widgets, short movie direction and storyboarding, team and client management

Similar client work
• Demo for the Charles Schwab trading software Street Smart Pro
• Demo for the Amex Online Card Account

Inspiration
• iGoogle
• Clearspring
• Apple Dashboard



	When Business Gets Personal What does it mean to be an American Express OPEN Cardmember? The redesign for the OPEN Homepage abandons generic messaging for a more engaging, active branding strategy. Prospective small business customers can experience what it means to be a Cardmember first hand by trying out all the powerful services and products across the site. Activities: Overall strategy, interaction design and visual design exploration, concept development, interactive visionware, focus group, team and client management			Similar client work • Website design for Microsoft Small Business • americanexpress.com homepage redesign Inspiration • Kevin Roberts and his book: «Lovemarks: The Future Beyond Brands» • Citi Bank Small Business



	Red Carpet Registration The new online activation process for the Amex Gold Card rolls out the red carpet with a rich multi- media experience that welcomes new Cardmembers with a WOW. Impersonal forms are ditched for an eye-popping, breathtaking V.I.P. reception that reinforces the value and excitement of becoming a Cardmember. Activities: Overall strategy, working with user research, collaborating with the product team for requirements gathering, interaction design, interactive visionware, concept development, team and client management			Similar client work The Allstate Quote Engine Visionware Inspiration Second Life, Blade Runner, Vodafone, Apple OS X activation process and various gaming experience

More work:

Visionwares | Demos | Online Adverstising


	Yahoo!			Roots Of Peace



	Sony			OPEN Small Business from American Express



	Microsoft			William-Sonoma



	American Express			Best Buy



	AOL Mobile			Mirage



	Walt Disney			Pottery Barn



	Allstate			Nicholas Applegate



	Charles Schwab			Dell



	Turner Group			Xerox

April 2006 - August 2008
Digitas
New York City, NY

Associate Director, Creative
• Most recently, in charge of the strategy and creative for site build and online campaigns for the whole American Express Travel account.
• Summer 08´: responsible for the visual strategy, interactive design and user experience for the build of three websites for Members Project 08´.
• Responsible for the strategy, concept development and creative directions of online widgets and the build of a website including a short movie for Turner Group.
• Responsible for the strategy and client relationship for American Express OPEN Small Business (.com), including the redesign of the Prospect and Card Member versions of the Homepage and diverse emails and online campaigns.

October 2004 - April 2006
Digitas
New York City, NY

Senior Art Director
• Lead the concept development, design and redesign of several American Express projects, including the redesign of the entire shopping experience (a.k.a. Card Center) and americanexpress.com.
• Directed several projects on OPEN Small Business, including online transactional process and online advertising.
• Directed the concept development and visual design for the making of interactive visionwares for several new business pitch (AOL Mobile, Disney and Allstate).

August 2004 - October 2004
Digitas
Chicago, IL

Senior Art Director
• Was key in the winning of a major Allstate pitch (the Online Quote Engine).
• Helped concepting and animating a whole range of Online Advertising and emails for Best Buy.

April 2002 - August 2004
Digitas
San francisco, CA

Art Director
• Directed the concept development and visual design of the award winning Roots Of Peace website as a pro bono.
• Concepted, designed and built the Demo for the Charles Schwab Online Trading Software “Smart Street Pro”.
• Responsible of the redesign of the Microsoft Small Business and Microsoft Executive Circle websites.
• Directed and designed several campaigns involving websites, emails and O.L.A. for Sony Style.
• Directed and designed several campaigns involving websites, emails and O.L.A. for Charles Schwab.

February 2000 - April 2002
Digitas
San francisco, CA

Senior Designer
• Designed and animated Rich Media Advertising for Williams-Sonoma.
• Helped concept, design and animate a whole range of Online Advertising and emails for Yahoo! and Dell.
• Helped with the redesign of Xerox.com.

Education
• BA in Marketing and Communication in Cagnes sur Mer and Cannes, France.
• Acquired a Degree in Art History and Philosophy.
• Fluent in French and English

Tools
HTML, DHTML, XML.
3D Studio Max, Maya, After Effects, Photoshop, Illustrator, Flash

Attended events
• Burning Man - 2007
• Siggraph, San Diego - 2007
• Burning Man - 2006
• Flash Forward, San francisco - 2002

“Dom is an exceptionally imaginative, thoughtful and dedicated Creative Director. Designs generated by him and his team are not only aesthetically beautiful, they are also "accessible" to the end user. He was thoughtful in how he briefed his team to ensure the work aligned with the client's desires and goals. And, unlike other creative directors I've worked with, he is fabulous at receiving and incorporating client's feedback; he is no creative prima donna.”
Anne Bertelsen
Marketing Strategist,
American Express, New York

“I find Dom to be a truly brilliant visual and experience designer, and one that can lead by example or lead through collaboration. His work is truly some of the best I've ever seen and his desire to constantly push and stretch the idea behind the design makes the tangible product both simply beautiful and elegantly rich and complex.”
Greg Johnson
VP, Creative Director, Digitas Chicago

“Hands down, Dom is one of the most skilled, delightful people I have had the pleasure of working with. He combines conceptual prowess with mouthwatering design skills. He inspires me every day.”
Oonie Chase
VP, Creative Director, Digitas New York

“Dom is one of the finest Art Directors around with exceptional conceptual abilities, as well as a breadth of knowledge in the interactive space which makes him the creative person that people want on their team when they want to wow the client. If I could just clone Dom it would make my job so much easier.”
Anne Huben
Associate Director, Creative Recruiting, Digitas New York

Dom Vial

dom.vial@gmail.com

Download résumé:

Visionwares | Demos | Online Advertising